Legacy
Assets Financial
Assets Financial was founded on the belief that wealth and financial security should not be a privilege enjoyed by a few, but an attainable goal for everyone.
We are striving to become the first black woman-owned credit union in Canada; we are not only making history; we are committed to challenging a tradition of inequity and discrimination for underserved communities in banking.
At the foundation of our institution is a commitment to honesty, fairness, and respect for all, regardless of their age, gender, religion, or ethnicity. It is our mission to help every hardworking Canadian:
➢ Pursue their financial goals;
➢ Live debt-free;
➢ Look to the future with confidence.
At Assets Financial, we don’t want you to get by. We want to help you trade economic challenges for financial freedom and truly enjoy your life.
Core Values
You are more than your credit score, your account balance, or your debt. As our client, you are a valued member of our community. We care about who you are, what you aspire to, and how we can be an asset to you on your financial journey. We are invested in your success.
We understand that when you put your money in our hands, you are trusting us to guide you towards your financial goals. We aim to gain your confidence with excellent service and exceeded expectations. In return, we rely on your honesty, integrity, and ethics.
Regardless of your current financial situation or the circumstances that led you there, we value and respect you as a member of our community. Whatever your needs, we offer non-judgmental financial planning to overcome your challenges, improve your quality of life, and reach your goals.
